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The Hypothesis and the Modern-Day Marketer
The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity
Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel
Leveraging Compelling Stories: How to draw out your value proposition from your company’s story
6 Good (and 2 Bad) B2B and B2C Value Proposition Examples
Optimizing Forms: How to increase the perceived value for your customers

#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This Week
How a Blog Can Help You Build a Personal Brand Online
Why Sending Questions Before an On-Camera Interview Will Ruin Your Video
A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]
The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]
#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week
Five Habits of Highly Effective CGC Marketers
What Makes a Great 'About Us' Page [Infographic]
Avoid These Seven Classic On-Camera Interview Mistakes
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
Five Ways Your Own Employees Can Boost Your Marketing Content
#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week
Content Writer vs. Copywriter: What's the Difference?
The Content Structures, Processes, and Tools Most Used by Marketers
The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]
#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week
Marketing Operations Is Here to Stay: What You Need to Know
How Brands Use Instagram Stories [Infographic]
#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week
A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

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