It isn't a secret that getting the most content online as you can is essential to article marketing.

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Value Proposition: How to find the best expression of your value
A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?
Lead Nurturing Tested: How slight script tweaks increased response by 31%
The Trust Trial: Could you sell an iChicken?
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without significantly reducing fields)

How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]
How to Create a Video Marketing Strategy
2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]
Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]
How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]
Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]
Four Effective Techniques for Working With B2B Influencers
The Business and Industry Content Preferences of C-Suite Executives
RIP SlideShare, It Was Good While It Lasted
Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]
Five Guest-Posting Mistakes to Avoid If You Want to Get Published
Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics
Content Marketing and Native Advertising: A Match Made in Marketing Heaven
How to Measure the ROI of Your B2B Content Marketing Campaigns
How to Get Sales Prospects to Care About Your Marketing Content
64 Statistics That Will Guide Your Content Marketing [Infographic]
The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]
Five Content-Led Marketing Campaigns That Drive Results
Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

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